OVERVIEW
The Coca-Cola London Eye offers unparalleled views of central London's world-famous landmarks from its prime location on the Thames River waterfront, opposite Big Ben and the Houses of Parliament. The gigantic, 443-foot-high observation wheel was built to mark the millennium in 2000 and quickly became one of the most popular paid attractions in the United Kingdom.
The Basics A 30-minute ride in one of the 32 glass capsules offers panoramic views, so travelers can spot London highlights such as St Paul's Cathedral and Buckingham Palace from every angle. One rotation takes 30 minutes, with the structure rotating at a fairly slow speed, meaning visitors are free to walk about their capsule and take photos from all sides.